Road Safety Authority France: The Virtual Crash Billboard

Road Safety: Social Ad Campaign

The French government has made a shocking publicity campaign called ‘Road Safety' in the French capital. It is an advertising campaign to raise awareness for pedestrians who are crossing the streets in a stop or red light.

According to a report, over 4,500 pedestrians every year are victims of traffic accidents in Paris. Did you that that many of these accidents are pedestrian-related?

Each year 4,500 pedestrians are victims of road traffic crashes in Paris.

Since people are not aware of this danger, the French government decided to make a publicity campaign. The primary objective is to reduce the high rates of pedestrians-traffic related accidents.

Lady crossing the street

They have created an interactive ad that will scare the pedestrian when he or she crosses the street on a red light. It will produce a powerful sound -- the sound of the skidding car.

Place de la Nation - Paris - Grandpa crossing street while red traffic lights

The sound is so powerful that will surely catch the pedestrian's attention. But aside from this, there will also be a massive, panic reaction as the pedestrian's picture will be displayed on a billboard with a message of prevention saying: “Do not risk seeing death in your face. Respect the traffic lights when you cross.”

Pedestrians in Paris who crossed streets on red man.

Thank you French government for this splendid idea! This will surely give awareness to the people that traffic rules should be obeyed and respected in every aspect.

“Chance Takers Are Accident Makers..”

 - Anonymous